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THE
INTERACTIVE IMMIGRANT
November 7, 2003
AUCKLAND
TAMAKI MAKAURAU, AOTEAROA NZ, NOVEMBER 5, 2006: The Alternative
Aotearoa Coalition announced today the formation of a new
national immigration policy -- targeting of the "Interactive
Immigrant."
The Coalition policy will:
-
Achieve
the goals of the Aotearoa Immigration Strategy 2020
-
Make
Aotearoa NZ a more relevant and satisfying immigration
proposition
-
Make
better use of Immigration Aotearoa's limited marketing
budget
-
Reflect
a move in the world away from broadcasting to a narrowcast
approach
Primary motivations of the Interactive Immigrant
are:
-
Interaction
with the landscape and local culture, Maori culture and
kiwi communities
-
Global
trends are for authenticity, connectedness, and engagement
-
Word
of Mouth will be an important marketing tool to draw Interactive
Immigrants to Aotearoa
-
The
marketing imperative is to move a 'preference' for Aotearoa
to an 'intention to immigrate'
-
More
likely to be in the 25 35 and 50 64 age groups
-
In
AB quintile with high discretionary income
-
Typically
represent 5 9% of a country's population
Attitudes and Lifestyles:
-
-
Use
technology to enhance their lives
-
Meet
potential immigration partners online
-
-
Drink
wine and enjoy life's indulgences
-
-
Read
business sections of newspapers
-
Are
politically and socially aware
Interactive Immigrants are not geographically district
- they tend to have the same immigration motivations regardless
of where they live. They are seeking somewhere "special"
and "unique" and read and consume similar products
the world over e.g. Discovery, Cinema.
Interactive Immigrants are environmentally aware,
seek to live authentic lives, and tell others about what
a great experience NZ offers. In particular, Interactive
Immigrants are:
-
Seeking
a remote, 'get away from it all' lifestyle and location
-
Are
attracted by our country's liberal, progressive nuclear-free
and GE-free policies
-
Are attracted to the bustling low-crime streets of our main centres
-
Appreciate our extensive public recreational estate, included
open access to coastlands and bushlands
Targeting of Interactive Immigrants will be a core element
of the achievement of a successful national immigration policy
for Aotearoa NZ, that integrates new immigrants to our nation
whilst minimising the negative effects of the cultural shifts
that will likely eventuate.
WHAT ATTRACTS an international
migrant to move to Aotearoa New Zealand? Beyond the more obvious
factors such as familial ties and marriage to a kiwi, what
is the "X" factor that draws someone to such a remote,
wild and "on the edge" location? Why might someone
choose to live here as opposed to, say, Australia? And how,
perhaps, does the combination of this multiplicity of personal
decisions contribute to the character of our nation, of our
people?
I
was up in Auckland a couple of months ago, and I was fretting
with a friend over my decision to live in the "remote"
district of Wairoa, here in Nuhaka. He commented to me, "Well,
everyone in New Zealand has opted to make that decision, we're
all far away from it all and rather than fret on it we need
to turn this back on itself and make it something that defines
us."
I've
since stopped fretting. Because I couldn't agree more.
One
of the more interesting local characters here in Wairoa
(and trust me, there's quite a few!) is one Shyloh. Shyloh
(his full name) is a local greenie organic farmer down the
coast at Waihua. I've met him a number of times on the street,
where he campaigned with great success on an anti-GE petition,
and he's also come in to chat with me in the office on more
than one occasion. Shyloh's an affable chap, a salt of the
earth organic farmer usually dressed in simple attire with
a beard and pig-tail. A good dude.
Shyloh wanted to look into reactivating an old urupa
(graveyard) on his land, but unfortunately I wasn't able
to help him. We had a nice chat instead. He gave me the
scoop on the breakaway formation of the Green Party in the
1990s, when his crowd (he has shares in the Hemp Store)
brought a substantial new voting block to the party. Another
week he came in with the City of San Francisco resolution
on the "precautionary principle" which he wanted
me to forward to Councillors (I'd already seen it all over
the net (1)).
One time, before saying goodbye, he did a little
rant to me: "You know Man, we've really gotta stop
letting all these American immigrants in. They're buying
up all the land, bringing their consumerist anti-GE attitudes,
and will get rid of our anti-nuclear stance." His comment
intrigued me. Not least of all, because Shyloh had also
informed me that he grew up in the American Midwest.
I got a laugh out of Shyloh's comment, because being
anti-American immigrant is like being anti-Australian immigrant.
They fit in pretty well here, tending mostly to be white
and middle-class. Like most migrants, Yanks tend to be hard
working types who make a positive contribution to our society.
My own Dad, Leo Koziol Sr., is an immigrant from
America. Dad still has his Yankee accent, likes to watch
Baseball and Superbowl on Sky Sports, watches Letterman
when he can get a chance, and has been a resident of Nuhaka
for now close to 35 years. Dad worked hard most of his adult
life on the Railways until Richard Prebble shut down the
entire East Coast line. He's now retired with my Mum (who's
still working) here in Nuhaka, Aotearoa, New Zealand, which
he unapologetically calls Paradise.
So I didn't really agree much with Shyloh, but he
did get me thinking. Thinking about the future, and what
it might hold.
At
the last Census in 2001, there were only 13,344 resident
of NZ who were originally born in the US. This compares
with the 56,259 born in near-neighbour Australia, the 178,203
born in Britain, and the 165,777 born in the rather more
extensive area of "Asia." There are only slightly
more people in NZ originally born in the USA than NZers
that were born in North Africa and the Middle East (12,175
in 2001). The increase in American-born NZ residents was
15% from 1996 to 2001, but this compares with an increase
for the same time period of 81% for Iraq-born kiwis, a 100%
increase for China-born NZers, and a 130% increase in South
Africa-born residents of our isles. So there is hardly an
influx of Americans to our shores.
But apparently this looks set to change. An article
in last week's Los Angeles Times (2) presented the trend
of the new American immigrant:
[These new migrants] are on the vanguard of an American migration to New
Zealand that's dominated by Californians, a wave being heralded
as a godsend by the tiny country's government and business
leaders. In fact, they are actively recruiting Californians,
appealing to the sentiment that if your West Coast paradise
is lost, here it can be regained.
Migrants to "Sanctuary Aotearoa" are flocking
here to escape from the post-911 paranoia and ever present
fear so prevalent in American urbania (from "Orange
Alert" to "Cops"). This description of Wellington,
the civilised and serene new arcadian "San Francisco
of the South Pacific":
At night, the downtown streets are alive with people strolling among the
dozens of cafes, restaurants, theaters and clubs. The absence
of a street-wise hustle or a sense of urban danger is as
remarkable as the variety of cuisines.
We've got universal health care, artistic expression
beyond our numbers, cheap housing with ocean views, a growing
multi-culti feel, and even (at last!) a decent Mexican food
outlet. Given the broadening attraction of our whenua, it
seems we're only on the tip of a very big wave:
For the first time in New Zealand history, Yankees are snapping up not
just vineyard land but all manner of real estate, from modest
beach houses to Auckland office towers. Hotels, forests
and dairy farms are giving way to American-style vacation
resorts, housing developments and palatial estates.
True blue kiwis are starting to get a little hot-under-the-collar
about this new wave of investment migrants. A movement of
NIMBY-ism ("Not in my blue yonder") is coalescing
that includes a rather disparate grouping of conservative
NZ First-ers, leftist Greenies, and "radical"
Maori. Young Nick's Head (Te Kuri) which the LA Times
describes as "New Zealand's Plymouth Rock" is
presented as the nexus of the growing tensions. Rod Donald
of the Green Party:
There is a sense of loss. This is particularly true of coastal and high-country
land where [foreign owners] are imposing access restrictions
not compatible with our culture," he says. "We
have a tradition where people walk up any river bank to
fish, go tramping across the high country. We regard beaches
as open to all.
Not surprisingly, some American investors are balking at such an open-door
policy. "Unless you are a guest, or get permission,
you can't hunt or fish on our property," says Mark
Blake, a 36-year-old San Franciscan who five years ago bought
Poronui Station, a 16,260-acre North Island wilderness crisscrossed
with fly-fishing streams near Lake Taupo. Blake charges
guests, who have included Vice President Dick Cheney, $600
a night to angle in solitude." It's not a free-for-all
on our property. It's not cool to go around the corner and
find a six-pack of used Tuis," he says, claiming unauthorized
trampers have littered his property with discarded beer
cans. "The Maoris have had unfettered access. And that's
changing," he says.
Te Kuri and Poronui Station serve as flashpoints
for the future definition of the nature of our nation, including
its underlying operational principles under founding documents
such as the Treaty of Waitangi. If Mr. Blake thinks its
okay to bar entry on to his station unless you want to
pony up with the $600 fee then why shouldn't Maori be
denied the same right of charging for access? Why shouldn't
they be charging Mr. Blake $1,000 a portage onto Lake Taupo,
which the Tuwharetoa tribe holds customary lake-bed title
to? Such is the "external environment" that is
apparent as our current government attempts to stumble through
the vexed (hexed?) foreshore and seabed issue. I don't like
either side of this story.
There has to be a better way.
Most of the purchasers of large land estates here
are Americans who have sought NZ citizenship and intend
to live here either permanently or for a good proportion
of the year. They are keen to fit in with the local culture:
one migrant, a Mr. Chiuminatta, changed his name to Alan
Trent because "He wanted his name to sound more English,
so that his family would more easily fit in their new country."
Why not encourage people to add a Maori middle or
last name? Robbie Williams etal happily adorn themselves
with Maori moko tattooswhy not an extra Maori name after
your visit, or decision to permanently stay?
Why not have classes in Maori cultural sensitivity?
Why not give all new migrants a powhiri on to a marae as
part of their citizenship process? (indeed, many local Councils
do this already). Why not have classes for Americans to
learn proper kiwi diction? Fast track classes in kiwi slang
and Pakeha philosophy? Video libraries of Fred Dagg and
Billy T.?
My feeling is that US immigrants like Mr. Blake are
the exception rather than the rule. The great unwashed of
"mainstream" New Zealanders may balk at "Treaty
of Waitangi sensitivity education" but new migrants
from America and elsewhere the "Interactive Immigrants"
are likely to be keen and open to learning about our nation's
rich history.
They'll want to move to a range of different locations
across our two large islands, learn about the rich histories
of the tangata whenua and their intertwined relationships
with the Pakeha kiwi communities, perhaps pick up a little
of the "Te Reo," and maybe start a boutique cottage
business or two (marketed both to fellow interactive immigrants
as well as the growing tourist trade, with a mandatory website,
of course).
The Interactive Immigrant would likely not balk at
a small requirement to learn Te Reo Maori as part of an
immigration requirement if, say, you need 3.5 points on
the English language scale, perhaps it could be 0.5 for
the Maori language? Anyone from the European mainland would
see it as no more than adding to their already substantial
portfolio of linguistic talents.
Why not encourage Interactive Immigrants to purchase
leases on land rather than outright ownership? Why not encourage
them to convert their general title land into Maori land
(Ngati Pakeha?) and commence a tradition of passing their
whenua (land) on down through further generations? How about
whole coastal communities on Maori leasehold land where
title returns back to tangata whenua after 250 years?
I appreciate Shyloh's fears and see it apparent in
the concerns of groups up and down the country protesting
against foreign ownership. But it seems to me that the progressive
left is not presenting positive alternatives to a simple
"clamp-down" of entry into NZ and purchase by
foreign residents (as well as recent immigrants). Such positive
alternatives - such as the ones I've listed above - need
to be researched for their feasibility, and hopefully implemented
so that we do not lose the unique elements of Aotearoa that
make us "us." Simple things like free and open
access to our beaches. Simple things like a sense that we're
all in this together.
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Neo-California
NUHAKA, AOTEAROA NZ, NOVEMBER
7, 2003: The article at the commencement of this week's
Naked in Nuhaka is a reality slip. The "Aotearoa Alternative"
party does not exist, nor is it entering into coalition
with anyone anytime soon.
The notion of the "Interactive Immigrant"
came from a series of brochures on the "Interactive
Traveller" released by the NZ Ministry of Tourism.
I was bemused that the Ministry was targeting "politically
and socially aware" people with "liberal attitudes"
to come and visit here as tourists. I thought: why doesn't
the Labour coalition encourage them to stay, perhaps marry
a kiwi, and add to their voter base?
Well, my suspicions were confirmed in this week's
LA Times article. Check the article out for yourself, and
you'll find our Immigration Minister Lianne Dalziel and
Prime Minister Helen Clark cheery-eyed and open-armed to
our new ex-California immigrants.
Its now close to two years since I moved back home
to Nuhaka after half a decade in San Francisco. In that
time, I've watched these two places draw closer and closer
together. Like the new U.S. immigrants to Aotearoa, I like
that it "reminds me of California". Mediterranean
days with cooler Northern California evenings blowing off
the sea (here, a cold southerly blast; there, the cooling
Pacific fogs).
One hour's flight south of San Fran is Hollywood;
one hour's flight south of Nuhaka is Wellywood. There, one
person one rebel chose not to move to glittertown to
be engulfed, but instead chose to bring a fair chunk of
it here. He has made a Middle Earthian epic that soars greater
for being borne almost completely in whole on this promordial
land, a landscape so alive that if Middle Earth did exist
here 5,000 years ago undoubtedly all traces of it would
now all be gone.
Thanks to Peter Jackson, the trails of taniwha now
slide across a global celluloid screen as a dopamine-deprived
public enthralls in the ecstacy of Aotearoan phantasmagoric
mind visions realised. And thanks to Lord Jackson, a creative
web of Interactive Immigrants now call Wellington home.
And they like it, because it "reminds them of San Francisco."
Like San Francisco, I can imagine Aotearoa New Zealand
becoming a "spiritual portal" for political progressives
of many stripes, a place for a certain global sentience
to reside and connect with. We have the potential to lead
by example, to make this place a point of importance and
relevance and sanity in an age of clear global disreality.
In the depths of pre-Iraq war Blair-driven political
divisiveness, a writer in the UK Independent pointed to
nations such New Zealand becoming "civilised havens"
for "scholars, scientists, philosophers, engineers,
writers, artists [and] philanthropists." The opportunity
is there for the taking.
Perhaps we could start with an Interactive Immigration
Policy?
THE INTERACTIVE IMMIGRANT
Nuhaka, Aotearoa NZ, (7.11. 2003)
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ABOUT
THIS SITE
Leo
Koziol (Rakaipaaka, Kahungunu) writes on identity,
spirit, culture, politics, place and ecology in Aotearoa NZ in the
21st Century.
This website brings together for the first time all of Leo Koziol's
essays, originally posted to Scoop.co.nz
under the banner of Naked in Nuhaka.
Nuhaka is located on the East Coast of the
North Island of Aotearoa New Zealand.
NAKED
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